年轻灵动 YoungAgile's profile

2022iF设计金质奖|尖岗岭山泉

尖岗岭山泉
Jiangang Mountain Natural Mineral Water
瓶观世界,极富想象空间的产品设计
Viewing the world in a water bottle. Product design that is full of imagination.

深圳|年轻灵动|设计研究与创新中心
原创设计|戴杰 Darren
客户经理|王阳 Rita
执行设计|刘瑜 Joyu|刘奕夫 if
品牌组长|李汶珈 Gaga
三维组长|陈妍珩 ivy
产品执行|陆俊华 Keyboard
品牌视觉|赵美霞Eat|刘怡静Joann
插画表现|许豆豆Doe|陈雨Raina
三维视效|陈妍珩ivy|马骁Marshall |林鹏Carl|周焕佩Peipei-j

年轻灵动创意团队
荣获2022年iF设计奖最高荣誉——iF金质奖

年轻灵动荣获2022年iF设计奖最高荣誉 —— 2022年iF金质奖的肯定。由国际专家所组成的独立评委会由来自57个国家/地区,近11,000件参赛作品中,选出73件iF金质奖获奖者,以表彰其杰出的创新设计成就。而这项荣誉从未像今年一般如此珍贵稀有!

经过由132位国际专家所组成的的iF独立评委会的认可与青睐,脱颖而出,并获得iF金质奖的殊荣。
评委为金质奖获奖作品[尖岗岭山泉]所提供的评语:
"[This uniquely disruptive glass bottle has a footprint and form that unites the primary bottle with the outer packaging. This almost doubles the volume of product that can be shipped. The aesthetic is inspired by the Jiangang Mountain range in China. The calligraphy interacts with the symbolism of water to form a relevant design language.]”

全球iF设计金质奖
得奖率仅不到0.7%

2022年iF设计奖包装设计类别中只有6名金质奖得主,中国仅2名金奖,其中深圳年轻灵动「尖岗岭山泉」荣获2022iF设计金质奖,从全球57个国家/地区的超过11,000件参赛作品中脱颖而出,iF设计金质奖全球得奖率仅不到0.7%,此为殊荣,亦为导向。
尖岗岭山泉
Jiangang Mountain Natural Mineral Water
瓶观世界,极富想象空间的产品设计
Viewing the world in a water bottle. Product design that is full of imagination.

尖岗岭山泉,是源于广东化州尖岗岭的天然山泉水。
Jiangang Mountain Natural Mineral Water is a natural spring water from Jiangang Mountain, Huazhou, Guangdong.

设计师以尖岗岭为灵感来源,将真实的山体轮廓按比例缩放融入瓶身,在瓶子中打造微观世界;
The designer takes Jiangang Mountain as a source of inspiration, scales the real mountain into the bottle body, and creates a microscopic world.

瓶身设计上,采用下宽上窄圆锥形瓶身,与多数圆柱形矿泉水形成差异性,易于识辨;
In the bottle design, the designer creates a cone-shaped bottle with a wide bottom and a narrow top, which is much different from most cylindrical water bottle. The unique shape is easy to identify and stand out from the storage rack.

LOGO设计上,设计师利用字体特征将“尖”字的笔画进行演变,是从上而下、源源不断的水源,以形释意的手法代表代表大自然孕育天然山泉;
In logo design, the designer enlarges the characteristics of the font to evolve the strokes of the Chinese character "尖" , which means water rushes out of the top of the mountain, and the mountain has a constant stream of high quality natural water.

外箱包装设计,设置与瓶相扣的凹槽,确保产品运输安全。将狮子、绣球、山水以线条插画呈现在包装上,寓意双狮滚绣球,好事在后头。
In the packaging design, the designer sets up grooves interlocking with the water bottle, the purpose of the groove is to ensure the safety of product transportation. The illustrator uses line to depict the lions, colorful silk ball, and landscape, illustration meaning clear, simple expression of the people’s good wishes. Furthermore, the two lions roll the colorful silk ball means good luck always around you.

2022iF设计金质奖|尖岗岭山泉
Published:

2022iF设计金质奖|尖岗岭山泉

Published: